putting people first

by experientia
by experientia
26 April 2010

Guidebook on climate communications and behavioral change

Be the first to share
putting people first
by experientia

CCBC
To address global warming there must be a shift in thinking and behavior that motivates people and organizations to engage in emissions reductions and climate preparedness activities and support new policies. Mounting evidence shows that this shift is not only possible, but an important part of a [US] national strategy. Even simple actions taken at the household and organizational levels can rapidly and significantly reduce carbon emissions. Making these changes would buy time and build public support for new policies that could spur greater reductions.

In order to motivate people to alter their views and behaviors related to global warming, leaders within all levels of government, the private sector, non-profits and communities must become aware of and utilize the fundamentals of effective climate communications, outreach, and behavioral change mechanisms.

To address this need, the Social Capital Project of the Climate Leadership Initiative — a social science-based research and technical assistance collaborative between The Resource Innovation Group and the Institute for a Sustainable Environment at the University of Oregon — has developed this guidebook, which draws on extensive global warming, behavior change and communications research completed by our organization and others as well as from practitioner expertise. The guide distills this information into tools and recommendations that climate leaders can easily apply. It includes talking points that have been tested with the public as well as quotes from focus group participants that reflect the attitudes of many Americans about global warming.

The guide is organized into two sections:

  • Part One: The Role of Tension, Efficacy, and Benefits in the Global Warming Conversation
    This section illustrates the challenges with existing climate communication efforts and provides tips on how to frame and deliver outreach efforts in a way that motivates changes in thinking and behavior.
     
  • Part Two: Understanding and Connecting with Audiences
    This section offers detailed advice and tips on how to frame global warming communications and promote behavior change in ways that resonate with a range of audience segments.

Be the first to share
Related Article
3 December 2014
The politics of the sharing economy
Trebor Scholz, Associate Professor for Culture and Media at The New School in New York, writes that he "support[s] peer production and sharing practices but [he is] vexed by attempts to subsume them into the …
Related Article
21 November 2014
Everyday rituals and digital tech in the families of mobile workers
Quotidian Ritual and Work-Life Balance: An Ethnography of Not Being There Jo-Anne Richard and Paulina Yurman (Helen Hamlyn Centre for Design, Royal College of Art) David Kirk and David Chatting (Culture Lab, Newcastle University) Paper presented at the …
Related Article
2 November 2014
A constructionist approach to behaviour change and the Internet of Things
Dan Lockton just posted an essay on how to enable social and environmental behaviour change by using IoT-type technologies for practical co-creation and constructionist public engagement. It got him immediately some Sunday morning Twitter commentary …
Related Article
30 October 2014
Graphic novel explains our role in the world of Big Data
Big Data powers the modern world. What do we gain from Big Data? What do we lose? Al Jazeera America examines the role of technology and the implications of sharing personal information in the network’s …
Related Article
25 October 2014
Report outlines future of UK social design research
Social Design Futures: HEI Research and the AHRC By Armstrong, Leah, Jocelyn Bailey, Guy Julier, Lucy Kimbell University of Brighton and Victoria and Albert Museum October 2014, 84 pages The UK's Arts and Humanities Research Council (AHRC) has …
Related Article
19 October 2014
Update on EU research on energy efficient built environments
The European Commission funds research on a lot of important thematic areas, and in recent years the themes of sustainability and participatory approaches have received a lot of attention. This has made way for companies …
Related Article
7 September 2014
Nudging and behavioral regulation gaining interest across Europe
Behavioral regulation is afoot in Europe and is drawing the interest of a growing number of OECD countries. Professor Alberto Alemanno has just posted a brief overview of what happened over the last few months: In …
Related Article
3 September 2014
[Book] Digitized Lives
Digitized Lives: Culture, Power, and Social Change in the Internet Era By T.V. Reed Routledge June 2014 Abstract In a remarkably short period of time the Internet and associated digital communication technologies have deeply changed the way millions of people …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

See all articles