It’s a phrase coined by music channel MTV to describe how the current 16-to-24-year-old “MTV generation” is permanently plugged into a network of digital devices, bringing the world to their fingertips in a way no previous generation has ever experienced.
Such limitless communication is having a revolutionary impact on the way young people interact, socialise, work and play. This tech-savvy teen tribe is united as never before, with the lonely search for identity set to become a vision of the past.

