putting people first

by experientia
by experientia
16 February 2006

Growing numbers surf the web just for fun

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putting people first
by experientia

Surfing_for_fun
More than ever, people are getting on the Internet to hang out or just blow off some time, a study by the Pew Internet & American Life Project said Wednesday.

Some 40 million Americans said they go online just for fun, up from 25 million the year before, the first big jump in about five years since the Washington group began studying the phenomenon.

The study’s results, experts say, underscore how the Web has increasingly become a part of our lives and has become not just a place to find information, but also a means of entertainment, rivaling television.

Read full story [San Francisco Chronicle]
Report summary (press release)
Download report (pdf, 232 kb, 6 pages)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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