putting people first

by experientia
by experientia
2 March 2007

GE’s user-friendly healthcare concepts for Africa [Business Week]

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putting people first
by experientia

GE dye dispenser
GE Healthcare sells $15 billion a year worth of big X-ray machines, CAT scans, and ultrasound testing equipment. The healthcare division of General Electric (GE ) usually differentiates its products by getting better and faster readings from its instruments—”feeds and speeds,” as Lou Lenzi, the general manager of global design at GE Healthcare, puts it.

But to compete today, GE needs to focus on the human side of the equation, from ergonomics to emotions. And it needs to do that for cultures all around the world. For insight and inspiration, GE Healthcare recently turned to the undergraduate students of the Art Center College of Design in Pasadena, Calif., one of the world’s top design schools. Consumer-product companies have long sponsored classes at Art Center, but this marked the first time GE Healthcare turned to students for ideas.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

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Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

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