putting people first

by experientia
by experientia
24 April 2008

Germany wants to become world leader in design for the elderly

Be the first to share
putting people first
by experientia

Stanford iTunes U
The German government just announced a high level initiative for universal and transgenerational design to archive world leadership in the production of innovative products for the elderly including innovation strategies, product and service development, design school projects, and a universal design network.

As stated on the website of the German Ministry of Family, Senior Citizens, Women and Youth, the aim is to enlarge the potential that senior citizens can provide to the economy, by developing new products and services for the elderly, which in turn can secure existing jobs and create new ones, and by making companies (in construction, interior design, technology, information design, tourism, etc.) aware of the enormous opportunities by this future trend and supporting them with new ideas.

A press release dated 23 April 2008, gives more detail about the initiatives planned:

Companies, experts and organisations for senior citizens and consumers will be able to constantly exchange experiences and ideas on a new national platform, with the aim of creating a stronger integration of the expertise of the elderly, and therefore better products, that will be useful and pleasant for all generations.

  • Small and medium size companies will be made aware of the opportunities of the senior citizen market through regional cross-sector workshops and forums;
     
  • To increase the number of new companies founded by senior citizens, they will offered customised information and training opportunities in collaboration with the Chambers of Commerce and the public institutions;
     
  • A collection of “best practice” examples of promising business ideas will provide senior citizens with good ideas and encourage to make the jump towards independence.

Germany will become the leader in “trans-generational” design.

  • A competence network on “universal design” gathers information and knowledge with regards to product development;
     
  • Design competitions in educational institutions will provide inspiration for the type of products and packaging that are attractive and usable by people of any age group;
     
  • A travelling exhibition aimed at the public at large will show particularly successful examples of products and ideas that transcend the generations.

Older consumers will more easily find products and services that are based on their needs and requirements.

  • The German Government is investigating whether a quality label for age inclusive products can provide support to the elderly during shopping, and can stimulate the development of theses types of products;
     
  • Information materials, such as checklists, will make it easier for senior consumers to find the useful products and services within the market offering.

The initiative will initially run until 2010.

Here are some other German language links:
Wirtschaftskraft Alter (project site)
Project backgrounder (pdf, 12 pages)
Design competition “Von Kopf bis Fuß” [From head to toe]

Be the first to share
Related Article
21 December 2014
Why Americans care more about experiences than possessions
Leslie Bradshaw, managing parter of Made by Many, describes Americans' shifting value systems. "Young people have redefined success, and their new definition values experience over possession. The word “experience” may sound like a code word for …
Related Article
20 December 2014
Why Mozilla conducts qualitative user research
"Technology and business organizations often default to a positivist worldview and subsequently believe that quantitative results that provide numeric measures have the most value," writes Bill Sellman, Lead User Researcher on Firefox. "The hype surrounding …
Related Article
16 December 2014
World Development Report 2015 explores “Mind, Society, and Behavior”
WASHINGTON, December 2, 2014 — Development policies based on new insights into how people actually think and make decisions will help governments and civil society achieve development goals more effectively. A richer and more accurate …
Related Article
8 December 2014
Understanding human behaviour to improve mobile research design
Shirley Eadie, founding member and CEO of Pondering Panda, explored some of the idiosyncrasies of the human condition at last month's MRMW Africa conference [Market Research in the Mobile World], in order to help attendees …
Related Article
5 December 2014
Using sensors in design research
Elliott Hedman is the founder of the design consultancy mPath, where he’s pioneering a new approach to design research. It combines stress-testing sensors with traditional observational techniques. The idea is to uncover the tiny, often …
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …
Related Article
3 December 2014
Ericsson’s new ConsumerLab report about the smart citizen
Last month, Ericsson published its latest ConsumerLab report, entitled "Smart Citizens: How the internet facilitates smart choices in city life." The study covers 9 cities worldwide-Beijing, Delhi, London, New York, Paris, Rome, São Paulo, Stockholm and …
Related Article
27 November 2014
Deep dive into drinking occasions
Five years into his role as head of strategic insights at Heineken UK, Mick Doran believes that the brewing industry is learning valuable lessons from other FMCG sectors in becoming more consumer inspired and brand …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

See all articles