21 August 2010

Gender differences in web usability

Be the first to share

Gender and technology
Frank Spillers thinks the User Experience community has not fully tapped the potential of gender-specific design aka Woman-centered Design.

According to Spillers, gender as an audience sensitive criteria (differentiation) is barely present in North American technology product design (where it is much easier to do) let alone Web experiences. In Asia there is more design innovation in this area, he says, and Spillers cites the example of Toshiba’s Femininity series.

Comscore just released a new study last month (June 30 2010) entitled Women on the Web: How Women are Shaping the Internet.

The worldwide study adds some key insights into the growing research on gender differences on the Web and in particular around social networking usage. Spillers reports on the key insights and their implications.

Read article

(via Usability News)

Be the first to share
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
20 November 2014
[Book] Design for Policy
Design for Policy Edited by Christian Bason, Chief Executive, Danish Design Centre Series: Design for Social Responsibility Hardcover: 250 pages Publisher: Gower Pub Co; December 28, 2014 Design for Policy is the first publication to chart the emergence of collaborative …
1 November 2014
Biennale Interieur investigates homemaking in the digital age
Anna Bergren Miller provides a short write-up in Shareable on how Joseph Grima and Space Caviar explored changing notions of domesticity at the 2014 Biennale Interieur. "At this year's Biennale Interieur in Kortrijk, Belgium, British …
27 October 2014
Five things marketers can learn from designers
Why are highly successfully companies putting top-notch designers in key leadership roles, ask David Weber and Lisa Leslie Henderson. What are designers bringing to the table that marketers and other c-level players are not? "In today’s …
16 August 2014
How to conduct design research for home healthcare devices
As healthcare shifts from the hospital to the home, design research must also morph to keep up, writes Shana Leonard. Who is the typical user of your medical product and what is the use environment? These …
21 May 2014
Taschen publishes infographics by Experientia collaborator
The infographics "What Are InfoVis And DataVis About?", designed by Experientia collaborator Eloisa Paola Fontana, was selected and published in the book "Information Graphics", by Sandra Rendgen and Julius Wiedemann, published by Taschen. "The idea was …
25 April 2014
Why VC firms are snapping up designers
Irene Au, former head of Google's User Interaction Team, is the latest designer to make her way to a venture capital firm. Here's why VCs are so hot for designers and how consumers could ultimately …
8 April 2014
[Book] A Web for Everyone: Designing Accessible User Experiences
A Web for Everyone: Designing Accessible User Experiences by Sarah Horton & Whitney Quesenbery Rosenfeld Media, 2013 288 pages In their new book, A Web for Everyone: Designing Accessible User Experiences, Sarah Horton and Whitney Quesenbery make a case …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles