16 February 2012

GE infographics offer hints about future of data-driven management

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A pair of remarkable projects created by Ben Fry (co-developer of Processing) and his company Fathom may seem like simple marketing, but one day soon could enterprise software look like this?

“The point is, as the data we produce continues to grow–a trend many people call Big Data–there will be more and more value gained by simply making sense of data that already exists. Reams of raw figures like the ones hinted at above don’t help if they’re too big to be captured by human intuition. And that, ultimately, is the great hope of infographics: To help us add intelligence and insight to the digital noise buzzing around us every day.”

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15 April 2015
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In a long Fortune Magazine article on IKEA's successful global expansion, author Beth Kowitt devotes quite a few paragraphs to the importance of qualitative, ethnographic research: "Today research is at the heart of Ikea’s expansion. “The …

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