21 January 2010

Front book vs back book pricing: a service design challenge

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Milkman online
Nick Marsh of EMC Conchango reflects on the conundrum of ‘front book’ vs ‘back book’ pricing, and the implications for service design.

“This is a great example for illustrating the differences between designing for service-centric organisations as compared to designing for product-centric organisations, and it fits nicely with the insight that service design is really an organisational challenge, not an aesthetic one.”

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