TheWeek_UXLon_Talk_v10.015-470x352

UX consultant Harry Brignull spoke at UX London 2012 about the design of The Week magazine’s iPad app, telling the story of the project from the initial sketches through to its launch in Apple’s Newsstand.

In a long blog post on 90 percent of everything, he provides an annotated transcript.

“Let me tell you the story of an iPad app that I worked on for a magazine. As you can see (above), this story does turn out good in the end- but that’s not what I want to focus on. I want to focus on the bits that people would normally gloss over when giving a talk like this.”

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