Upa_logo A few months ago, we wrote with satisfaction how the Usability Professionals’ Association (UPA) got inspired by the theme of its first European regional conference (Turin, December 2008 – co-chaired by Experientia partner Michele Visciola), and chose for a major focus on design for its 2009 global conference (Portland, OR, June 2009).

The 2010 UPA conference (Munich, Germany, May 2010) takes this just a bit further: design is now ‘experience design’ and the European regional conference theme of “cultivating diversity” has turned into a global “embracing cultural diversity”.

It’s nice, and somewhat funny, to notice how ideas influence one another.