1 April 2011

Free Experientia backgrounder on EU’s new, more holistic innovation policy

Be the first to share

EU Innovation Union
Major emphasis on user-centred design, open innovation and social innovation in new EU innovation strategy

On 6 October 2010, the European Commission adopted the “Innovation Union“, a strategic approach to innovation, which is to become a main tool to reach the Europe 2020 targets that will underpin the smart, sustainable and inclusive growth the Europe 2020 strategy is aiming for:

  • Employment: 75% of the 20-64 year-olds to be employed
  • 3% of the EU’s GDP (public and private combined) to be invested in R&D/innovation
  • Climate change / energy: greenhouse gas emissions 20% lower than 1990, 20% of energy from renewables, and 20% increase in energy efficiency
  • Education: Reducing school drop-out rates below 10%, and at least 40% of 30-34–year-olds completing third level education
  • At least 20 million fewer people in or at risk of poverty and social exclusion

The Innovation Union will focus Europe’s efforts on tackling major societal challenges, such as climate change, energy and food security, health and an ageing population.

Design and creativity have major prominence in the new EU innovation strategy, with a particular emphasis on (user-centred) design, open and co-creative innovation, and social/public sector innovation, as described in detail in the European Commission Communication and Rationale for Action, published on 6 October last year.

In other words, European innovation policy is moving beyond a technology-only approach and becoming more holistic, by embracing design, openness and broad social issues.

It will take some time for this new focus to spread to local, regional and national governmental institutions across Europe, who still often identify innovation with technological innovation.

To help speed up this process, Experientia, the international user-experience design consultancy based in Torino, Italy, has gone through the European Commission documents in detail, and a 5-page backgrounder highlights those sections that are of major relevance for design companies, design support organisations and therefore also industry organisations.

The text in the backgrounder is mainly excerpted from the Communication, and sometimes expanded with text from the Rationale for Action or from the Innovation Union website.

Please feel free to use this backgrounder to lobby for a more holistic innovation approach also in your own regional context.

Download backgrounder

Be the first to share
27 November 2015
[Book] Research for Designers: A Guide to Methods and Practice
Research for Designers A Guide to Methods and Practice By Gjoko Muratovski - Auckland University of Technology, New Zealand and Tongji University, China SAGE Publications Ltd, January 2016 280 pages Abstract Design is everywhere: it influences how we live, what …
10 November 2015
Why service design is luxury’s new battleground
Ana Andjelic writes in AdAge that most legacy luxury brands are failing at delivering service, especially online: The fact that most legacy luxury brands fail to successfully create and deliver service is unfortunate. The business of …
10 November 2015
For years, Apple followed user-centered design principles. Then something went wrong.
Don Norman and Bruce Tognazzini are taking their gloves off and accuse Apple of abandoning the fundamental principles of good design: discoverability, feedback, proper mapping, appropriate use of constraints, and, of course, the power to …
10 November 2015
The science of human behavior is reshaping the US government
In September, President Barack Obama signed an executive order that directs federal agencies to incorporate insights from behavioral science into their programs, in order to help them achieve their policy goals. According to Dave Nussbaum, …
10 November 2015
[Book] Nudge and the Law: A European Perspective
Nudge and the Law: A European Perspective First Edition Edited by: Alberto Alemanno, Anne-Lise Sibony Hart Publishing December 2015, 400 pages Abstract Behavioural sciences help refine our understanding of human decision-making. Their insights are immensely relevant for policy-making since …
5 November 2015
Customer journey mapping is at the heart of digital transformation
Digital technologies such as analytics, mobility, social networks, cloud computing and the Internet of Things are making old ways of working redundant and forcing companies to transform. According to Raman Sapra, global head of Dell’s …
5 November 2015
[Conference] Design & The City, Amsterdam, April 2016
Design & The City explores citizen-centered design approaches for the smart city. Central theme is the role of design(ers) to create opportunities and practices for citizens, (social) entrepreneurs and policy makers towards more liveable, sustainable and …
3 November 2015
Another book entitled “The Quantified Self”
The Quantified Self By Gina Neff and Dawn Nafus MIT Press, 264 pp. April 2016 Oops, that is confusing: two books by sociologists on the quantified self movement, both entitled "The Quantified Self" and both appearing in April 2016. …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

13 October 2015
Experientia report: Design for ageing gracefully

Design for Ageing Gracefully Rethinking Health and Wellness for the Elderly: Public Services Asian Insights & Design Innovation, DesignSingapore Council October 2015

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
See all articles