putting people first

by experientia
by experientia
17 November 2006

France Telecom on disability and innovation

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putting people first
by experientia

i-mag
France Telecom has launched i-mag, a new interactive e-magazine on innovation.

The first issue looks at the Group’s involvement in the field of disability, from the designing of new communication services, to working on new interfaces.

This initiative is part of France Telecom’s strategic programme NExT (New Experience in Telecommunications), which aims to “make the customer the centre of his or her communications world”.

France Telecom takes a design for all approach: “Facilitating access for all customers to all its products and services”.

The Group is developing new communication services “that use the communication mode most suited to the person you are calling”. They are also developing new interfaces, including those that use haptic technology. The longer-term goal however is “to come as close as possible to real face-to-face conversation between two people”.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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