The big rethink
Sir George Cox was the closing speaker at The Big Rethink, a ‘Redesigning Business Summit’ organised by The Economist, in association with the Design Council, that aims to develop some fresh ideas on how design thinking can be used to seize business opportunities in our increasingly volatile world.

As reported on by Jocelyn Bailey in Core77, Sir Cox reflected on the four biggest questions that business should be asking about the future: the shift to emerging markets, the ageing rich world, carbon pricing, and a lack of capital.

Sir George Cox is a Board Member of NYSE-Euronext, Director of Shorts, former Director General of the Institute of Directors and the past Chairman of the Design Council. He is also the author of the renowned Cox Review of Creativity in Business (2005).

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