brigittejordan

Brigitte Jordan, the legendary corporate anthropologist, once described as one of the “godmothers” of design ethnography, has posted four new papers on her website:

The Double Helix of Learning: Knowledge Transfer in Traditional and Techno-Centric Communities
Draft. Comments appreciated.
In this paper I formulate a new, integrated theory of learning and show how it plays itself out in three distinct learning ecologies: the ethno-obstetric practices of Yucatec Maya village midwives, the operations room of a U.S. airline where ground operations are coordinated, and a set of global industrial factories where silicon wafers are processed into computer chips. I do this in order to argue that since time immemorial, consistently and continuously, two kinds of knowledge and skill acquisition have existed that are exercised to varying degrees in those settings in a constant process of mutual adjustment, suggesting that they have co-existed with different kinds of balance and legitimization throughout history and across societies. I provide evidence that the ancient, experiential, immersion-based kind of learning is massively present in high-tech industrial workplaces, and suggest that it will be increasingly useful and recognized as valuable as the world moves into the digital age.

Dancing with Tools: How Technologies Have Shaped Society and Vice Versa
Anthropology News (March/April): 54:3-4:6-7.
We have been in bed with tools from the beginning. Every societal advance that we can trace or imagine has involved an intimate interplay between tools and social formations in the making. Now, at a time when the world is crying out for tools that help manage the uncertainties of globalization, automation and the digital revolution, we should consider what we can learn from the millions of years our ancestors have been engaged in making (and living with) tools not only for making things, but also for making sense of the world. – See more at: http://www.anthropology-news.org/index.php/2013/02/07/dancing-with-tools-2/#sthash.AzzPsHfU.dpuf

Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities
Walnut Creek, CA. Left Coast Press
In this innovative volume, twelve leading scholars from corporate research labs and independent consultancies tackle the most fundamental and contentious issues in corporate ethnography. Organized in pairs of chapters in which two experts consider different sides of an important topic, these provocative encounters go beyond stale rehearsals of method and theory to explore the entanglements that practitioners wrestle with on a daily basis. The discussions are situated within the broader universe of ethnographic method and theory, as well as grounded in the practical realities of using ethnography to solve problems in the business world. The book represents important advances in the field and is ideal for students and scholars as well as for corporate practitioners and decision makers.
The linked file contains the book’s introduction by Brigitte Jordan, who is also the editor of the book.

Pattern Recognition in Human Evolution and Why It Matters for Ethnography, Anthropology and Society
Chapter 12, Pp. 193-213 in: Advancing Ethnography in Corporate Environments: Challenges and Emerging Opportunities, Brigitte Jordan, ed. Walnut Creek, CA. Left Coast Press
This final chapter [of the same book referenced above] is concerned with a world that has been irrevocably changed by the arrival of the Internet and the massive amounts of data its affordances have generated. It speaks to issues that are of fundamental concern for all of us who are thinking about where we are coming from and where we are going, given that we find ourselves in a present that experiences unprecedented changes in the material and symbolic environments in which we live, facing an uncertain future, and, significantly, coming from a more or less unexamined past that goes back several million years. What do these versions of the world have to do with each other? Why are we “we” and “here,” and not “something other” or “somewhere else”?
We are concerned then with a number of wide-ranging issues, from the basic existential questions that confront society today to specific questions about the role of anthropology and ethnography in a world of ever-increasing complexity.
This chapter attempts to build a case for the significance of evolution for ethnography as a methodology, for anthropology as a discipline, and, in the end, for the future of our society.