putting people first

by experientia
by experientia
15 February 2009

Forthcoming Rosenfeld Media books

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putting people first
by experientia

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Rosenfeld Media, which is run by Lou Rosenfeld, publishes short, practical, and useful books and webinars on user experience design. Here are their forthcoming titles:

Design is the Problem: The Future of Design Must be Sustainable
by Nathan Shedroff
Design makes a tremendous impact on the produced world in terms of usability, resources, understanding, and priorities. What we produce, how we serve customers and other stakeholders, and even how we understand how the world works is all affected by the design of models and solutions. Designers have an unprecedented opportunity to use their skills to make meaningful, sustainable change in the world—if they know how to focus their skills, time, and agendas. In Design is the Problem: The Future of Design Must be Sustainable, Nathan Shedroff examines how the endemic culture of design often creates unsustainable solutions, and shows how designers can bake sustainability into their design processes in order to produce more sustainable solutions.

Card Sorting: Designing Usable Categories
by Donna Spencer
Card sorting is a technique that is used to gather user input to design the information architecture of a site. The technique is easy to prepare and run, and great fun. But sometimes the results can be hard to interpret and it is not always clear how to use them to design the IA. This short, practical, and accessible book will provide the basics that designers need to conduct a card sort in a project. More importantly, it will explain how to understand the outcomes and apply them to the design of a site.

Search Analytics: Conversations with your Customers
by Louis Rosenfeld & Marko Hurst
Any organization that has a searchable web site or intranet is sitting on top of hugely valuable and usually under-exploited data: logs that capture what users are searching for, how often each query was searched, and how many results each query retrieved. Search queries are gold: they are real data that show us exactly what users are searching for in their own words. This book shows you how to use search analytics to carry on a conversation with your customers: listen to and understand their needs, and improve your content, navigation and search performance to meet those needs.

Prototyping: A Practitioner’s Guide to Prototyping
by Todd Zaki Warfel
Prototyping is a great way to clearly communicate the intent of a design. Prototypes help you quickly and easily flesh out design ideas, test assumptions, and gather real-time feedback from users. Like other Rosenfeld Media books, A Practitioner’s Guide to Prototyping will take a hands-on approach, enabling you to develop prototypes with minimal muss and fuss. The book will discuss how prototypes are more than just a design tool by demonstrating how they can help you market a product, gain internal buy-in, and test feasibility with your development team.

Storytelling for User Experience Design
by Kevin Brooks & Whitney Quesenbery
We all tell stories. It’s one of the most natural ways to share information, as old as the human race. This book is not about a new technique, but how to use something we already know in a new way. Stories help us gather and communicate user research, put a human face on analytic data, communicate design ideas, encourage collaboration and innovation, and create a sense of shared history and purpose. This book looks across the full spectrum of user experience design to discover when and how to use stories to improve our products. Whether you are a researcher, designer, analyst or manager, you will find ideas and techniques you can put to use in your practice.

See What I Mean: How to Use Comics to Communicate Ideas
by Kevin Cheng
Comics are a unique way to communicate, using both image and text to effectively demonstrate time, function, and emotion. Just as vividly as they convey the feats of superheroes, comics tell stories of your users and your products. Comics can provide your organization with an exciting and effective alternative to slogging through requirements documents and long reports. In See What I Mean, Kevin Cheng, OK/Cancel founder/cartoonist and founder of Off Panel Productions, will teach you how you can use comics as a powerful communication tool without trained illustrators.

Remote Research: Real Users, Real Time, Real Research
by Nate Bolt & Tony Tulathimutte
Remote user research describes any research method that allows you to observe, interview, or get feedback from users while they’re at a distance, in their “native environment” (at their desk, in their home or office) doing their own tasks. Remote studies allow you to recruit quickly, cheaply, and immediately, and give you the opportunity to observe users as they behave naturally in their own environment, on their own time. Our book will teach you how to design and conduct remote research studies, top-to-bottom, with little more than a phone and a laptop.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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