5 June 2006

Focusing on the ideal user experience

Be the first to share

In a thoughtful reaction to the Bruce Nussbaum statement that “innovation is the new black” [or was it Michael Bierut‘s?], Jared M. Spool reflects in detail on the cases of Apple and Netfix, the two innovation examples that many top executives at practically every corporation regularly discuss.

“What Apple and Netflix did, while not simple, was straightforward. The value they created came from innovations that dramatically improved the user’s experience. They looked hard at the current experience and focused on designing an ideal one.”

“Those insights led to industry-changing innovations that have made an indelible impression on businesses everywhere.”

“Understanding the user experience isn’t new. It’s something designers and researchers have done for years. However, because it’s linked to innovation and innovation is now an important corporate objective, its value has increased.”

“Now organizations realize they have to study how users currently experience their products and service. From this, they derive insights into how to make improvements and those improvements go into the design the teams aspire to achieve.”

“As innovation is now the new black, experience design is the fabric of new insight. The work designers do is now the hot spot to be.”

Read full story

Be the first to share
8 October 2015
Digital identity ecosystems in the context of Big data and mass surveillance
Research on Digital Identity Ecosystems by Francesca Bria, Gemma Galdon Clavell, Javier Ruiz, José María Zavala, Laura Fitchner, Harry Halpin D-CENT (Decentralised Citizens ENgagement Technologies) 30 June 2015 D-CENT (a European research project on "Decentralised Citizens ENgagement Technologies") …
3 October 2015
Building a design-driven culture
It’s not enough to just sell a product or service—companies must truly engage with their customers. McKinsey & Company outlines four elements of a design-driven culture, necessary to embed experience design in an organization. Really understanding …
27 September 2015
Privacy is UX
UX strategist and researcher Alex Schmidt argues that in a world full of security breaches, snooping, and third-party data aggregators, you should know where your users’ data goes. In this article, she explains why it’s …
26 September 2015
[Book] The first-ever ethnographic study of the global reinsurance industry
Making a Market for Acts of God: The Practice of Risk Trading in the Global Reinsurance Industry By Paula Jarzabkowski, Rebecca Bednarek, and Paul Spee Oxford Scholarship Online April 2015 Abstract Reinsurance is financial market trading in the risk of …
24 September 2015
[Free eBook] Understanding the Connected Home
Understanding the Connected Home: Thoughts on living in tomorrow's connected home By Peter Bihr and Michelle Thorne Berlin, September 2015 Available on GitBook We know that connectivity increasingly makes its way into our living rooms, kitchens and bedrooms. Into …
24 September 2015
Is it time to forget Big Data and focus on real people?
Big data opens up whole world of insight for designers, but only if we focus on the actual users behind the numbers, writes Maya Nix, the Marketing Content Producer for ClickTale, in this UX Magazine …
24 September 2015
Using business anthropology for strategic cost reduction
When business anthropologists work with the C-suite of large companies, the clients or employers tend to be the chief marketing officer (for consumer research), the chief strategy officer (for strategy work anchored in an outside-in …
5 September 2015
Gallup: quantitative customer experience metrics aren’t enough
Over the past decade, Gallup has observed a growing arms race among brands to implement bigger and better customer experience platforms. These systems -- also called customer experience platforms, customer experience management or CEX management …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

29 September 2015
[Experientia book] Ethnography on elderly health and wellness

As we age, we increasingly depend on public services and the community for support. Well-designed public services can greatly affect the lives of the elderly and their experiences of healthcare. Experientia collaborated with DesignSingapore Council on understanding how the elderly interact with public services and how we can look towards improving their lives with design. […]

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

See all articles