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Sabina Idler, who runs a UX research company in Amsterdam, provides five reasons why kids need special attention when it comes to user research:

1. Kids form their own target group
2. Kids form a diverse target group
3. You have to ask kids what they think to validate your ideas
4. Put kids in charge and benefit from their unbiased creativity
5. Build products that kids love and parented appreciate

(via InfoDesign)