9 October 2012

Five new articles on UX Matters

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putting people first
by experientia

Tips on Prototyping for Usability Testing
By Jim Ross, Principal of Design Research at Electronic Ink, Philadelphia, PA, USA
Because user research studies peoples’ behavior, the most effective research techniques involve observing participants doing things and talking about what they’re doing. Research that focuses on opinions and discussions of behavior in the abstract isn’t as useful, because it’s difficult for people to talk about their behavior out of context or to evaluate a design without using it. Therefore, the best way to evaluate a new design is to create a prototype and give participants something concrete to interact with and react to. In this column, Jim Ross provides some tips that can make your usability studies more successful and help you to avoid problems when testing prototypes.

Are You Still Using Earlier-Generation Prototyping Tools?
By Ritch Macefield, Owner of Ax-Stream, London UK
Given that we can now choose from a variety of fourth-generation prototyping tools, why is it that so many organizations are still creating second- or third-generation prototypes?

The Many Hats of a Usability Professional
By Rebecca Albrand, Design Researcher at Electronic Ink, Philadelphia, PA, USA
Sometimes it seems as though usability professionals need to have superhuman multitasking abilities to conduct usability test sessions. As a usability professional, you have to wear the hats of a facilitator, a consultant, a conversationalist, a note-taker, a technologist, and a psychologist. In this article Rebecca Albrand describes some objectives for each of the roles you’ll need to take on, as well as provide some tips that you should remember to help you wear each hat successfully.

Demystifying UX Design: Common False Beliefs and Their Remedies: Part 1
By Frank Guo, Founder of UX Strategized, San Bruno, CA, USA
In debunking common UX design myths, Frank Guo shows that they’re just half truths that don’t fully account for the complexity of user experience and that there are better alternatives for achieving your design objectives.

Product Review: Mobile Prototyping and Testing with Justinmind
By Afshan Kirmani, Information Architect at Global Dawn, London UK
Justinmind Prototyper supports requirements gathering, wireframe creation, application simulation, and usability testing. You can use it to create interactive prototypes of both Web and mobile applications. As a bonus, Prototyper lets stakeholders and users provide feedback on your prototypes of mobile and Web applications. Thus, it incorporates all of the features that are necessary for a prototyping project.

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[White paper] Digital assurance: Reaching a seamless customer experience
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Internet psychologists study how the Web affects us
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The last-mile problem: How data science and behavioral science can work together
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The startup “that helps companies fix their user experience problems”
Davey Alba explains in Wired how UserTesting runs an online panel of over 1 million testers—volunteers mostly—who can test products and other company materials on demand. : "The company has developed a way for businesses to …

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The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

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Experientia at EPIC: UX transforming a financial institution

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