putting people first

by experientia
by experientia
3 November 2013

First Swedish PhD thesis in service design

Be the first to share
putting people first
by experientia

Stakeholder Engagement for Service Design is the title of the first Swedish PhD thesis in service design.

In the dissertation defended last week at Linköping University, Fabian Segelström wanted to find out how service designers go about to create an understanding of customers and others who are affected by a service, in order to develop services that better suit their needs.

Segelström explains in a press release at Linköping University that what often happens when a service designer enters a company is that the various departments of the company starts talking with each other and discover that they have much to gain by cooperating more.

Service designers offers a holistic approach that their clients, service provider, often lack. They see the entire process, from when the need arose service until it is delivered and credited made​​. It is about providing quality services and long-term satisfied customers, says Fabian.

He has been closely following service designers and their clients – different service companys – in participant observation in Sweden, Germany and Australia, for a total of nearly four months.

Full abstract:
Service design is a field emerging from the new-found interest in services as a design material by practitioners and academics of the human-centred design tradition. As such, the field can build on the knowledge from previous work in design as well as in service research. Introducing a new design material may however also introduce new challenges to practice. The research presented in this thesis investigates how the design research phase of the human-centred design process is affected by making services a design material.
How users, staff and other stakeholders are involved in service design projects was studied in four studies. Two studies focused on getting a holistic view of how service designers engage stakeholders in their design research. The methods used for these two studies were interviews in one case and participatory observation in the other. The two remaining studies focused on specific aspects of the stakeholder engagement process. One compared how designers and anthropologists approach ethnography, whereas the second investigated the communicative qualities of service design visualisations.
It is argued that service design is a stakeholder-centred design discipline. The tools used in service design are to a large extent borrowed from other qualitative research traditions, but design-specific tools do exist. By analysing and synthesising the information obtained, it is then transformed into insights. These insights are visualised to provide easily accessible representations of service situations.
The final section of the thesis identifies challenges ahead for service design practice, based on the findings of the thesis and based on existing theoretical frameworks for the discipline.

Be the first to share
Related Article
5 November 2014
Creating government tech systems with excellent UX and ‘good enough’ security
Gov.uk, the website of the UK Government's Digital Service that merges the websites of all UK Government Departments and many other agencies and public bodies, has posted a draft guidance document on risk management of …
Related Article
31 August 2014
Converting your home to LED lights is still a challenging user experience
Switching to LED bulbs in your home is still a bit expensive, but makes a lot of economic sense - as you quickly earn your money back through a MUCH lowered electricity bill. Yet it …
Related Article
28 August 2014
How EU leaders can listen to the views of their citizens expressed on Twitter
Vox Digitas By Jamie Bartlett, Carl Miller, David Weir, Jeremy Reffin, Simon Wibberley Report, 24 August 2014 ISBN 978-1-909037-63-2 Free download Over the last decade European citizens have gained a digital voice. Close to 350 million people in Europe currently …
Related Article
27 August 2014
Service design toolkit
The toolkit for service design is an introduction to the methodology of service design. With a simple step-by-step plan it offers you a practical do-it-yourself guide. The kit contains workshop templates, posters, a manual and technique …
Related Article
12 August 2014
White House launches UX-focused Digital Service team
Yesterday, the White House formally launched the U.S. Digital Service. "The Digital Service will be a small team made up of our country’s brightest digital talent that will work with agencies to remove barriers to …
Related Article
27 July 2014
Applying insights from behavioral economics to policy design
Applying insights from behavioral economics to policy design Brigitte C. Madrian NBER Working paper July 2014 The premise of this article is that an understanding of psychology and other social science disciplines can inform the effectiveness of the economic …
Related Article
18 July 2014
Improve the travel experience at airports
Over the past years the Amsterdam agency edenspeakermann_ collaborated in a European cooperation that aims to create a seamless air travel experience for passengers to Europe. As a result of research on four European airports …
Related Article
22 June 2014
Report: Mapping and developing Service Design Research in the UK
The aim of the Service Design Research UK (SDR UK) Network of the Network is to review and consolidate the current state of Service Design knowledge within the field of Design. Three workshops and three Advisory …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

25 October 2014
Experientia president to speak at User Friendly 2014 in China

Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]

See all articles