14 March 2007

American Embassy in Rome reaches out via web to discuss innovation and creativity with young Italian entrepreneurs

Be the first to share

Face2Face
Interesting article in Tuesday’s La Repubblica newspaper (below my English translation) about how the American Embassy in Rome is reaching out via the web and via events to discuss innovation and creativity with young Italian entrepreneurs.

“The first appointment is for Wednesday 14 March at 5pm (CET). At that time, the TV cameras will be switched on for an hour at the American Embassy in Rome. The first session of the video webchat Face2Face will then be broadcast. You can see the event online, and contribute questions via chat to a young entrepreneur. Questions are gathered and edited by a moderator who will be joining the interviewee, and will try to have as many questions answered as possible. The moderator in this first session will be another entrepreneur who will be able to add his own experience to the questions asked. It will all take place in real time, so it is up to the moderator to check the timing, the types of questions, and to make sure it all runs correctly, concisely and precisely.

The website to go to is http://italy.usembassy.gov/face2face. The email address to submit questions to is Face2Face@mail.usembassy.gov. The Embassy publicised the initiative on the internet, and by communicating it to universities, public services, big companies, and any other place they could think of where young and curious people come together. But who is behind the initiative? The answer is unusual for such a project: the American Embassy in Rome itself. Face2Face is the first of a series of major communication initiatives that this diplomatic representation in Italy is undertaking to improve the relationships between the two countries. Even though there are sometimes difficulties in understanding one another and also political controversies (e.g. Iraq, Afghanistan, Vicenza), there is one area where the relationships between the USA and Italy cannot be damanged, and that is the economy. The shared interests are vital, American investments and Italian ones in the USA are too substantial for them to be compromised. And that matters to both parties.

The discussion on Face2Face will therefore focus on economic issues and will examine all the best examples that both models can offer. With the initiative being organised by the Americans, the focus will be strongly influenced by the character and the opportunities of the American model: how one studies, how the university and research environment is organised, how venture capital functions, how the USA was able to create a favourable climate to investments and employments, the flexibility of the labour market, etcetera. Later on in the series of broadcasts, they will also feature one of those Italians (and there are many) who found fertile ground and financing in the USA for their research activities, their business interests, and their entrepreneurial mindset.

The initiative is part of “Partnership for Growth”, a wider programme of communications and dialogue activities conceived by Ambassador Ronald Spogli in person. It features a series of events, conferences and meetings to improve mutual understanding and stimulate business opportunities, and also includes visits and personal meetings. However multimedia channels play a key role. For instance, a new website was set up where those who went to the US and had problems with customers can interact with American functionaries and explain their situation. Spogli, who has a background in the venture capital industry, also added a Face2Face broadcast on private equity and on the opportunities that this underestimated tool coud provide to more ‘dormant’ businesses.”

According to the Face2Face website, the first session will feature Marco Palombi, founder of Splinder, a blogging platform. He will interview Michele Appendino, one of Italy’s Venture Capital pioneers, who will answer the questions submitted by the public.

Be the first to share
4 July 2015
Videos online of KISD service design conference
On May 18th 2015 the Köln International School of Design (KISD) in Germany hosted the conference "Service Design – Redefining the Meaning of Design". Designers, companies and scientists shared insights on theory and practice of Service …
2 July 2015
Getting citizens involved in protecting fragile energy environments
A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the …
19 June 2015
Nesta report and case studies on people-centred smart cities
For smart cities to reach their full potential, they need to focus on the citizens living in them, not just technology, write researchers Tom Saunders and Peter Baeck of Nesta, the UK innovation charity Traditionally, smart …
6 June 2015
Europe’s White Working Class Communities: A Report on Six EU Cities
Europe’s White Working Class Communities, a research series published by the Open Society Foundations, documents the experiences of “white” communities in six cities across Europe. Each report focuses on a specific district or neighborhood within a …
2 June 2015
The user experience of binge watching (and other behavioral shifts in the multiscreen home)
Today, consumers are prepared to spend significant amounts of time binge watching because they can determine their own viewing schedules, allowing them to watch what they want, when they want, writes Colin Morrison, Vice President …
1 June 2015
Exploring the ‘next nature’ that people and technology are creating
The Next Nature website sets out to radically shift our notion of nature: Our image of nature as static, balanced and harmonic is naive and up for reconsideration. Where technology and nature are traditionally seen as …
28 May 2015
The driverless car push ignores challenges of people and context
Autonomous or driverless cars are based on a technology push strategy. Beyond statements like “freeing up time”, “reducing accidents” and some simple scenarios on “remote parking” or “vehicle sharing”, there is far too little thought …
22 May 2015
Conference Call: Design Anthropological Futures
Design Anthropological Futures conference Organised by the Research Network for Design Anthropology August 13-14, 2015 Royal Danish Academy of Fine Arts - School of Design in Copenhagen, Denmark The Design Anthropological Futures conference explores future-making from a design …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles