1 May 2012

Extending the experience beyond the device

Be the first to share

Tim Todish provides some good examples of companies extending the (user) experience beyond the device as a good way to differentiate from the competition.

“Most of the time when we think about UX, we are thinking within the confines of the digital world. What I’m suggesting, however, is that there are ways to extend the user’s experience from the digital world into the real world. This is by no means an earth-shattering revelation; businesses have been working hard at offering exceptional offline experiences for decades. The explosion of the web and, more recently, mobile devices has given businesses an exciting channel to expand the experience.

This holistic approach can create very powerful experiences, which in turn can build tremendous brand loyalty. Imagine the enjoyment you get when using an application or a website that has a carefully crafted, wonderful experience. Now imagine you’ve just received the product you ordered via that app or site, and the same attention to detail has been paid to the presentation and experience of receiving and unboxing that item. How much more likely would you be to tell your friends about your experience? The next time you need that product or a similar one, where are you going to go? Extending the experience can pay huge dividends in attracting and retaining customers, and some companies are already embracing this practice and providing inspiration for UX practitioners to use in their work.”

Read article

Be the first to share
1 August 2015
[Report] Design for Service Innovation & Development
Design for Service Innovation & Development: Final Report Edited by y Daniela Sangiorgi, Alison Prendiville, Jeyon Jung and Eun Yu May 2015 DeSID (Design for Service Innovation and Development) is a six-month scoping study funded by the AHRC …
31 July 2015
Service Design in Consumer Banking: the challenges and opportunities
Last month the people from Irish UX consultancy Frontend Design looked at the UX revolution in healthcare and how changes in that sector are moving towards putting the customer at the centre of the service. …
31 July 2015
[Book] Excited to announce the new book by John Thackara
How to thrive in the next economy by John Thackara Thames & Hudson August 2015, 192pp Abstract Drawing on a lifetime of travel in search of real-world alternatives that work, I describe how communities the world over are creating a …
27 July 2015
Breaking Free from The Lean Startup religion: The Service Designer Manifesto
Breaking Free from The Lean Startup religion: The Service Designer Manifesto by Tenny Pinheiro Eise Books July 21, 2015 - 52 pages Free on Kindle Abstract Our civilization is facing complex, systemic and scary wicked problems. It is already known that …
22 July 2015
The student experience and the future of the library
Libraries have moved from being the location for search, access and advice to playing a much smaller role within a much larger information landscape, writes a researcher of JISC, the UK charity that champion the …
18 July 2015
LSE anthropologist: microcredit only adds to poverty
Far from being a panacea, small loans add to poverty and undermine people by saddling them with unsustainable debt, argues anthropologist Dr. Jason Hickel of the London School of Economics: What’s so fascinating about the microfinance …
17 July 2015
Using collective intelligence to solve complex societal issues
Acclaimed anthropologist Stefana Broadbent leads a new "Collective Intelligence" unit at Nesta, the UK innovation charity, that is "looking at ways to support the emergence of Collective Intelligence to solve complex societal issues". More concretely, they …
17 July 2015
Interview with Amy Parnell, Director of UX at LinkedIn
SocialTimes recently chatted with Amy Parnell, the director of user experience at LinkedIn, to learn more about what goes into a redesign (or a slight tweak). What kind of research goes into design changes on LinkedIn, …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

2 July 2015
Getting citizens involved in protecting fragile energy environments

A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

See all articles