For those seeking the new experience design company Experientia on Google, here it is:

Google might be the most important search engine in the world, but it takes a (fairly long) while before new domain names make it to the top of the list. Many, many months.

[MSN and Yahoo! are doing much better in that sense.]

For the time being, posts about Experientia, like this one, are listed much higher on Google than Experientia itself, and there is absolutely nothing that we can do about it.

Except creating posts like this.