Taiwan meets Italy this week, in a series of workshops and company visits hosted by Experientia for Taiwanese business people.
The 15 participants are from a diverse range of roles, from secretary to CEO, and a wide range of industries, including IT, appliances, car accessories, B2B suppliers (sugar, saw blades, electronic components), a dental clinic and a law office. Their visit is a part of a China Productivity Centre (CPC) initiative to introduce Taiwan to the Italian business world, from a user experience perspective.
Experientia, in collaboration with Taiwan-based partner ScenarioLab, has prepared and organised a programme of workshops and company visits that will conclude on Friday 13th, focused on User Experience (UX) design for high-end lifestyles and for sustainability. Experientia has created the majority of the workshops and activities, which are designed to offer the participants both theoretical and practical knowledge of UX design.
In their time in Italy this week, the participants have attended workshops on the main principles and practices of strategic UX design, with successful case study examples. Hands-on sessions have focused on learning, applying and implementing UX methodologies. Other sessions focused on measuring the business impact of UX design, and differentiating company offerings.
The visit to Italy has also focused on introducing and promoting Italian businesses, thanks to meet and greet opportunities provided by the Piemonte Agency for Investments, Export and Tourism. The visitors have had the opportunity to visit some of Piemonte’s most successful businesses, with tours of Gessi, Officine Arduino, Italdesign Giugiaro, Eataly, Maserati, and BasicNet.
On Friday, the visit will conclude with a lecture on “Sustainability as a Strategic Vision” at the Polytechnic of Milan, and a final opportunity for the participants to share their insights and experiences from the week with the group.
Experientia looks forward to continuing its collaboration with ScenarioLab, CPC and the Taiwanese companies that are participating in this trip, and supports the City of Taipei in its ambitions to become World Design Capital in 2016.
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]