14 June 2011

Experientia wins Italian National Prize for Innovation in Services

Be the first to share

Stemma Italia
Experientia wins Italian National Prize for Innovation in Services, sponsored by the Italian government and Confcommercio.
The President of the Republic, Giorgio Napolitano, awards the prize.
 

Rome, Tuesday 14 June 2011

Today, the president of the Italian republic, Giorgio Napolitano, awarded Experientia srl with the prestigious National Prize for Innovation in Services, for their project Low2No, for having “planned a residential area in Finland with low CO2 emissions, using innovative methodologies devised in Italy.”

Experientia is an international experience design consultancy based in Turin, Italy, which helps international companies and organizations to innovate their products, services and processes by putting people and their experiences first.

The winning project, Low2No (also known as C-Life), details Experientia’s role in the development and implementation of service offers for a low-to-no carbon emissions building development in Helsinki, involving user-centred service and participatory design methods. The entire construction project will be completed in 2013.

At the award ceremony at the Quirinale (the Italian presidential palace), Michele Visciola, the president of Experientia, accompanied by the CEO Pierpaolo Perotto, received the prize from President Napolitano.

“It is an honour for us to receive this prize from the hands of the President of the Republic,” Visciola declared, “It demonstrates that in Italy, we have young, quality businesses that can compete on an international level in terms of excellence.”

Jan-Christoph Zoels, the director of the service design project, highlighted the importance of the project by stating, “Beautiful and well-engineered, sustainable houses are not enough. Half of the contribution to a community’s carbon footprint is based on people’s lifestyles. We aim to support sustainable lifestyles and services during a building’s entire lifetime.”

Experientia has worked on the planning and design of services, to create, within the Low2No project, a “Food Hub” (offering services related to the purchase, consumption and sharing of regional, organic food, an ethical and sustainable alternative to the products commonly offered in the Finnish market); an “Eco-laundry” (using highly efficient practices and detergents with a low environmental impact); and a communal, wood-fuelled sauna (an eco-friendly response to the presence of a private electric sauna in most Finnish homes).

During the day, at a separate event organised by the ConfCommercio and hosted by ConfCommerico president Carlo Sangalli, the representatives from Experientia, including senior partners Jan-Christoph Zoels and Mark Vanderbeeken, and project team member Camilla Masala, met with the press and public.
 

WHO IS EXPERIENTIA?

Experientia is an international experience design consultancy based in Turin, Italy, which helps international companies and organizations to innovate their products, services and processes by putting people and their experiences first. Experientia puts people and their experiences, past and future, at the centre of strategic innovation, guiding the company’s processes of research, strategy development, solution creation, prototype design and testing.
 

THE PRIZE

The National Prize for Innovation was founded by the Italian government as a key initiative of the National Day of Innovation, an annual event to raise citizens’ awareness of the theme of innovation. It is also an opportunity for the principle public and private actors to take stock of the state of innovation in the country and share identified strategic objectives within the European framework and the Organization for Economic Cooperation and Development.

Through this prize, the government honours the best examples of creativity and innovation in the sectors of industry, design, university and public research, public administration and services, including financial services.

ConfCommercio, the Italian “Confederation of business, professional activities and autonomous work”, was responsible for the selection for the design section of the National Prize for Innovation in Services, which included “Innovation in Business”; “Innovation in Tourism”, “ICT and Service Design”. Experientia has won the prize for the ICT and Service Design category.

This year, the National Day of Innovation holds particular significance, not only because of the presence of the President of the Republic Giorgio Napolitano, and the Minister for public administration and innovation Renato Brunetta, but because it coincides with the celebrations of 150 years of Italian Unity.
 

THE PROJECT

The winning project, Low2No (also known as C-Life), aims to facilitate behavioural change for more sustainable lifestyles. Experientia has designed a service platform for the low-to-no carbon emissions building development in Helsinki, involving user-centred service and participatory design methods.

The Low2No service platform represents one of the principle points of contact with the soul and mission of the zone. It will contribute to making sustainability an integral part of the daily activities and lives of the residents and workers of the area. It will support locals in adopting the change and transformation of their usual habits, and give them the possibility to communicate and compare themselves with their peers, through the project’s elements of participation and socialisation.

The project is a collaborative effort between international engineering and planning firm Arup (London), architectural firm Sauerbruch Hutton (Berlin), and user experience design consultancy Experientia, on behalf of Finnish Innovation Fund Sitra, the developer SRV and the housing agency VVO. Experientia’s dual role on the team involves the design of an advanced smart metering system (a digital energy-consumption metre) for residential households, and the design and implementation of a service platform for the entire zone.

Low2No is a mixed-use block. It comprises 14,000 square metres of mixed residential space (both rental and privately owned) with 6,500 square metres of office space and a business incubator and 1,800 square metres of commercial space.

The involvement of future residents and entrepreneurs in identifying their needs and generating shared ideas and solutions has a created a user-centric service platform, within which the client represents more than a simple final element of the chain, but becomes a key actor in the implementation and supply of the services themselves.
 

CONTACT
Mark Vanderbeeken, Experientia srl, +39 011 812 9687, info at experientia dot com
 

Be the first to share
17 May 2015
We are ignoring the new machine age at our peril
In 2009, W Brian Arthur published a remarkable book, The Nature of Technology, in which he formulated a coherent theory of what technology is, how it evolves and how it spurs innovation and industry. Technology, …
17 May 2015
Design thinking without deep analysis is reckless. A more balanced approach is needed.
Larry Keeley, co-founder of innovation firm Doblin which is now a unit of Deloitte Consulting LLP, says that too often advocates of “design” regard it as an elixir that can somehow transform conservative companies into …
17 May 2015
Policy paper: Making Good our Future
Making Good our Future: Exploring the New Boundaries of Open & Social Innovation in Manufacturing Policy Paper prepared for the European Commission May 2015, 49 pages As part of the Social Innovation Europe initiative, the European Commission has …
13 May 2015
Social Media + Society, an open-access journal
Social Media + Society is an online, open-access, peer-reviewed scholarly journal deeply committed to advancing the understanding of social media and its impact on societies past, present and future. With a leading editorial team, the …
13 May 2015
We’re more than mere consumers, and business should remember that
Companies collect an ever-growing amount of information on customers, but forgetting the individuals behind big data is detrimental, not least to business, writes author and speaker John C. Havens. Today’s customers, empowered by mobile technologies and …
13 May 2015
Myth of globalization in consumer tech
In nearly every category Ben Bajarin (Principal Analyst, Creative Strategies) studies, he sees the regionalization of consumer tech, not its globalization. This view of the market is showing how regional technology players in many segments …
11 May 2015
Is technology making people less sociable?
A major social debate is going on on the effects of mobile technology and social media, online and off. The Wall Street Journal distills in a juxtaposition of the views of Larry Rosen and Keith …
10 May 2015
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement
Developing patient-centred care: an ethnographic study of patient perceptions and influence on quality improvement By Alicia Renedo and Cicely Marston BMC Health Services Research (2015) 15:122 DOI 10.1186/s12913-015-0770-y Background - Understanding quality improvement from a patient perspective is …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

5 May 2015
Experientia designer Dohun YuLuck Jang 유록 in Design 4 Disaster

Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

See all articles