6 June 2013

Experientia presentation at EPIC London

Be the first to share

EPIC, the premier international gathering on the current and future practice of ethnography in the business world, just announced the program of its upcoming conference in London (15-18 September) and Experientia is proud to announce that it will be presenting a paper on Monday 16 September.

The paper is entitled “The changing face of healthcare. Using ethnographic methods in dynamic, complex environments” and will be presented by Experientia researchers Anna Wojnarowska and Gina Taha. Together they will discuss an international ethnographic research project that explored the role and impact of mobile devices, particularly tablet computers within healthcare environments in China, England, Germany and the USA.

“The healthcare industry is undergoing significant transition through new technology, rapidly evolving patient and medical practitioner expectations and new challenges and opportunities related to privacy and security. Within this context, the holistic understandings delivered by ethnographic insights are vital for any project seeking to understand the complex intermingled systems of business, service, practice, and technology, and to develop solutions for environments such as hospitals and healthcare centres. This paper will discuss an international ethnographic research project that explored the role and impact of mobile devices, particularly tablet computers within healthcare environments in China, England, Germany and the USA. In addition to the outcomes regarding tablet use, the project also identified important considerations for using ethnographic methods in healthcare environments, and highlighted why a thorough understanding of the organisational and cultural contexts of use and behaviours is particularly vital when designing for this industry. Moreover, strong collaboration between internal company divisions and, more broadly, between the client and the user experience research consultancy enabled a multidisciplinary approach towards the research and the analysis and provided actionable results, understandable by the broad audience of stakeholders and internal employees involved in the implementation process.”

Keynote speakers at EPIC 2013 are Genevieve Bell (anthropologist and Intel Fellow), David Howers (anthropologist, Concordia University, Montreal), Daniel Miller (Professor of Material Culture at the Department of Anthropology, University College London) and Tricia Wang (global tech ethnographer).

Be the first to share
15 April 2015
The woes of a corporate anthropologist [Novel]
Satin Island: A novel by Tom McCarthy Knopf, 2015 From the author of Remainder and C (short-listed for the Man Booker Prize), and a winner of the Windham-Campbell Literature Prize, comes Satin Island, an unnerving novel that promises …
3 April 2015
Opportunities for UX innovation in wearables
Until developers of wearable devices get the user experience down pat, the technology will struggle to gain adoption, writes Steve McPhilliamy on Medical Device and Diagnostic Industry (MDDI). "Understanding user behaviors, attitudes, and lifestyles is the …
3 April 2015
Automotive sales could grow 24% if retail experience improved
New ethnographic and quantitative research from DrivingSales identifies how the growing gap between consumer expectations and the current automotive buying process is suppressing car sales volume. Automotive sales could grow up to 24% if the retail …
2 April 2015
Podcast interview with ethnographer Tricia Wang
In this week's Radar Podcast episode, O’Reilly’s Roger Magoulas chatted with Tricia Wang, a global tech ethnographer and co-founder of PL Data, about how qualitative and quantitative data need to work together, reframing "data-driven decision …
28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
26 March 2015
Gov.uk’s open policy making toolkit – practical guidance on ethnography and more
The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
26 March 2015
Sensemaking in organizations: Reflections on Karl Weick and social theory
Over the past couple of decades, a small number of psychologists, communication theorists, and organizational scientists have articulated ideas of sensemaking into theories, frames, and methods that we can and probably should incorporate into our …
26 March 2015
How would drivers’ habits change in self-driving cars?
University of North Texas students, guided by Professor Christina Wasson and highly acclaimed corporate anthropologist Dr. Brigitte Jordan of Nissan's Research Center in Silicon Valley to find out how people use their cars. The project entitled …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

16 March 2015
Better Health and Wellbeing: Giving the elderly in Singapore sparkling golden years

Invitation: sharing session, Singapore, 30 March 2015   What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

See all articles