20 February 2013

Experientia partner joins Interaction14 organizing team

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Interaction, the annual interaction design conference organized by IxDA (the global Interaction Design Association), will head to Amsterdam in in February 2014.

Conference chair Alok Nandi asked Experientia partner Mark Vanderbeeken to be the Interaction14 Lead of Marketing and Communications (Marcomm Lead). Mark (and Experientia) are extremely honored by this request.

Interaction14 will be the second IxDA conference to be held in Europe, following from the successful staging of Interaction12 in Dublin.

IxDA currently has 78,754 members, and about 1000 of them attended Interaction13, which took place a few weeks ago in Toronto.

The Amsterdam conference will offer four days of presentations and workshops from 5-8 February 2014.

Although very much at the beginning of his (volunteer) mandate, Mark – who is not a designer himself – is pushing for the event to aim beyond its confines and reach out to the city and the local design fabric, which seems to be very dynamic, to the global UX and IxDA community (irrespective of whether they can make it to Amsterdam or not), but also to many others who wouldn’t necessarily call themselves designers, but can still be intruiged by the issues many interaction designers face. An event during the Milan Furniture Fair is also in the works.

The planning committee is currently in a very open phase and good ideas are highly welcome. Interaction14 is also looking for sponsors (so pass the word).

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