putting people first

by experientia
by experientia
15 March 2011

Experientia intern wins UNICEF 2010 INDEX design challenge

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putting people first
by experientia

Teddy Bag
Experientia intern, Ane Eguiguren, together with her team partner François Verez, has been announced the winner of the INDEX: Design Challenge 2010.

The UNICEF challenge encouraged young designers to envision solutions to education in developing countries.

UNICEF in collaboration with the Danish not-for-profit organization INDEX launched the challenge in June 2010, and more than 1000 students from 29 countries across the globe joined the competition which resulted in 115 submitted design solutions.

From a short-list of seven, Ane and François’ “Teddy Bag” project was selected as the design with the most potential to be realised with the highest impact.

The Teddy Bag is a fully-recyclable backpack created for children to use in emergency situations, or in areas lacking education facilities. It is a lightweight backpack, which the child can use to carry equipment to school, but then transforms into a desk and chair for the child to sit on and study at, at school or even at home.

The INDEX Jury selected the Teddy Bag according to criteria of form, impact and context, commending it for having “the child in the centre and for a design where impact could be measured easily”. The jury also commended the thorough iteration process the winners went through, their testing and the broad product range that can be extended from the design.

The selection process included a workshop in Copenhagen, where short-listed teams worked with the Jury, advisers and experts to develop their initial concepts into go-to-market ideas.

The two young designers are now working with UNICEF, in an effort to conduct further field testing and hopefully implement the project.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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