21 March 2011

Experientia intern wins Gore-tex and La Sportiva boot design challenge

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Gina Taha design for La Sportiva
Experientia intern Gina Taha has just been announced a winner in the GORE-TEX® Experience Tour project “Design your very own trekking boots” with the GORE-TEX® brand and La Sportiva.

Gina’s design (graphic) was chosen from a short-list of ten, and will now be produced at the La Sportiva factory.

Innovations in Gina’s design include extra heel cushioning and flexibility for natural foot movement, a larger shoelace area, to provide more support for women’s fluctuating foot size across the month, and a back hook for easy carrying.

Gina was interested in the challenge, as she is an experienced hiker and camping chef, and liked the idea of designing something she would use in her travels.

Originally from Colombia, Gina grew up in New York. She has degrees in Advertising and Communication Design, Packaging Design and a Master’s in Industrial Design for Sport in Italy. At Experientia, she is working on people-centred design ideas for sustainability and new styles of urban living.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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