Experientia partner Jan-Christoph Zoels will be attending the meanwhile sold out LIFT conference next week. If some of the Putting People First readers are going to Geneva as well, do seek him out.

Aside from his role in Experientia, Jan-Christoph is also a senior associate professor at Interaction Design Institute Ivrea, where he teaches graduate students and leads collaborative innovation workshops with business, including Sony, Hitachi, Nokia, Alcatel, Orange, Fiat and Telecom Italia. Previously he was director of information architecture for Sapient (New York), and senior designer at Sony Design Center USA, responsible for strategic product development.