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EPIC 2013, the conference on “ethnographic praxis in industry”, kicked off in London today, with experts from around the world gathering for the three-day conference exploring ethnographic investigations and principles in the study of human behavior as they are applied in business settings.

This (Monday) afternoon, Experientia will give a joint presentation with Intel, titled Mobility is More than a Device: Understanding complexity in health care with ethnography. The presentation describes a recent research project on how doctors use mobile devices in the healthcare industry, and the impact that new technologies are having on workflows and patient care.

The project was conducted by Experientia for Intel last year, with research in hospitals in China, Germany, the USA and the UK. The conference presentation focuses on how ethnography can be a vital tool in understanding complex environments such as health care facilities, and outlines key methodological insights from the project.

Experientia UX researchers Anna Wojnarowska and Gina Taha co-authored the EPIC paper with Intel’s Todd Harple and Nancy Vuckovic. The paper will be published in full in the EPIC conference proceedings. Today, Nancy and Anna will present a concise overview of the key findings, in the Faraday Theatre at London’s Royal Institution of Great Britain venue.

Tomorrow (Tuesday) Experientia partner Mark Vanderbeeken will moderate the conference’s Town Hall Debate on the recent challenges in ethnography. Short statements by Natalie Hanson (ZSAssociates), Sam Ladner (Microsoft), Tricia Wang, Leisa Reichelt (GDS) and Stefana Broadbent (UCL) will introduce the public debate, that is set up to strongly involve the participants.