The e-report offers a synthesis of theory and practice as it relates to marketing strategy within the Experience Economy framework.
The story begins with a brief introduction on the work of Pine and Gilmore, two thought leaders that lay out the first comprehensive framework for defining The Experience Economy, and who offer to us a convincing argument as to why the Experience Economy is something we all need to explore.
What follows is an exploration into the various antecedents which are now propelling us forward into deeper waters of this new competitive environment. Many case studies are offered on how these ideas have been put into practice by marketers who have been among the first to experiment with innovative marketing strategies, collectively referred to herein as “experience marketing.”
Finally, embedded within the entire document are various points of reference that highlight ways in which firms can incorporate some of these ideas intoyour marketing practices.
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