Liisa Puolakka Matt Sinclair, a Helsinki product designer, interviews Liisa Puolakka, Head of Brand Visual and Sensorial Experiences at Nokia, about “fashion, trends, and why experience design is currently such a hot topic”.

A quote:

“You can see [experience design] used everywhere nowadays, but I think the main thing is that rather than just designing an object you take a more holistic approach. That means the design language and how it relates to other products; how does it feel to use, both rationally and emotionally; how it’s packaged; what accessories are available; the kind of environment it may be sold in; what services should be targeted to the consumer of that product. And when you start with that kind of approach you end up with something much more purposeful for the user, but not just purposeful, also more pleasurable, so the consumer is surprised, in a positive way, when they use the product. That’s perhaps why experience design is so talked about right now, because those things relate back to the brand, to the way that consumers think about a company’s image. Experience design is about the way a person experiences a brand.”

Read full interview

(via freegorifero)