putting people first

by experientia
by experientia
1 February 2010

Europeans’ Privacy will be big challenge in next decade, says EU Commissioner

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putting people first
by experientia

Europa
On the 4th annual Data Protection day (28th January 2010) the European Commission announced the intention to reform the 1995 European Union (EU) Data Protection Directive 95/46/EC.

“Our privacy faces new challenges: behavioural advertising can use your internet history to better market products; social networking sites used by 41.7 million Europeans allow personal information like photos to be seen by others; and the 6 billion smart chips used today can trace your movements.

The European Commission today – Data Protection Day – warned that data protection rules must be updated to keep abreast of technological change to ensure the right to privacy, legal certainty for industry, and the take-up of new technologies. EU rules say that a person’s information can only be used on legitimate grounds, with their prior consent.

With the Lisbon Treaty and the Charter of Fundamental Rights now in force, the Commission today said it wants to create a clear, modern set of rules for the whole EU guaranteeing a high level of personal data protection and privacy, starting with a reform of the 1995 EU Data Protection Directive.”

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(via eGov monitor)

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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