putting people first

by experientia
by experientia
1 October 2006

European versus American innovation

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putting people first
by experientia

OVO
Jeffrey Phillips of the software and services innovation consultancy OVO recently explored the similarities and differences between innovation in Europe and in the US.

“What became clear is that while firms on both continents are seeking to become more innovative, their methods and approaches are relatively different.”

According to Phillips, “Europe has a more collegial, collaborative approach to innovation”, whereas the US innovator seems more likely to try to “go it alone”.

He then explores what the implications of this are in a time when participation and co-creation are increasingly valued.

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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