Following the publication of Pine & Gilmore’s book “The Experience Economy: Work Is Theatre & Every Business a Stage”, the University of Amsterdam founded the European Centre for the Experience Economy
to create a place and network for fundamental academic research on experiences and transformations in their broadest sense as distinct economic offerings, and to establish a body of empirical evidence around the conceptual frameworks contained within The Experience Economy.
The goals of the Centre are to become the leading body of expertise in Europe in the field and to close the gap between theoretical concepts and an integrative body of knowledge. The Centre aims to study, develop, and improve methodology for implementation of experience strategies and concepts.
It organises a series of lectures and workshops and has a publications section, including the recent paper A New Perspective on the Experience Economy (pdf, 524 kb, 20 pages).