In his introduction, Nova writes:
“While ethnography generally draws on qualitative data, it does not not mean that quantitative approaches shouldn’t be employed in the research process. Combining the two leads to a “mixed-method approach” that can take various forms: data collection and analysis can be either separated or addressed together, and each of them can be used in service of the other. Of course, this isn’t new in academic circles and corporate ethnography but there seems to be a renewed interest lately in this topic.
One of the driving forces of this renewed interest is the huge amount of information produced by people, things, space and their interactions — what some have called “Big Data“. The large data sets created by people’s activity on digital devices has indeed led to a surge of “traces” from smartphone apps, computer programs and environmental sensors. Such information is currently expected to transform how we study human behavior and culture, with, as usual, utopian hopes, dystopian fears and *critical sighs* from pundits.
Although most of the work of Big Data has focused on quantitative analysis, it is interesting to observe how ethnographers relate to it. Some offer a critical perspective, but others see it as an opportunity to create innovative methodologies to benefit from this situation.
Aside from Rebekah Rousi’s post (featured here yesterday), EthnographyMatters will feature various case studies and perspectives on the implications of mixed-methods approaches, including Fabien Girardin (on how he used sensor data to yield field observations in a study for Le Louvre in Paris), Alex Leavitt (discussing his research on Tumbler using a computational ethnography perspective), Tricia Wang (sharing her thoughts about the opposite of Big Data, in what she calls “thick data”) and David Ayman Shamma from Yahoo! Research (describing his personal perspective on the topic).
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]