Three posts by Simon Roberts (?) explore the rise, fall and possible futures of ethnography in commercial settings.
Ethnography, magpies and shiny things
The first piece explores how ethnography fell victim of the enduring quest for fashion and the need to differentiate in market research. The market research industry commoditized ethnography and failed to capitalise on its potential. As a result, ethnography has become at best weakened, at worst sidelined in favour of newer, vogue ideas and approaches. It’s not just a lament – but a call for reinvigoration.
Ethnography in a parallel world
The second piece explores contexts in which ethnography has been used to greater potential – and chart the threats it now faces. It is a story of the rise and rise ethnography in contexts outside of market research where its application was more sophisticated and delivered more.
The third will attempt a resolution of the first two posts – charting a course for the future as a vital tool for businesses (and others) in their on-going attempts to understand and engage with a complex world.
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Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]