Michael Ohler, Phil Samuel and Mark McMurray of BMGI argue in Industry Week that focusing on human behavior and personal experiences can help you discover unmet customer needs and gain a deeper understanding of your customer.
“Ethnography does not start with a hypothesis or a model that the researcher will then try to invalidate and accept as “useful” if he or she fails to do so. Rather, the output of ethnographic research is a frame, pattern or trend that allows putting the vast amount of gathered information into a meaningful context. Sound ethnographic research may require a trained and eventually certified professional. Practitioners also emphasize the need to “give yourself sufficient time” for such studies.
While ethnography is an inductive method, its output can be used for further quantitative deductive research, such as surveys and statistical analysis.”
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Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]