Michael Ohler, Phil Samuel and Mark McMurray of BMGI argue in Industry Week that focusing on human behavior and personal experiences can help you discover unmet customer needs and gain a deeper understanding of your customer.
“Ethnography does not start with a hypothesis or a model that the researcher will then try to invalidate and accept as “useful” if he or she fails to do so. Rather, the output of ethnographic research is a frame, pattern or trend that allows putting the vast amount of gathered information into a meaningful context. Sound ethnographic research may require a trained and eventually certified professional. Practitioners also emphasize the need to “give yourself sufficient time” for such studies.
While ethnography is an inductive method, its output can be used for further quantitative deductive research, such as surveys and statistical analysis.”
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A new project funded under the FP7 European Commission framework is getting citizens involved in testing new tools for reducing energy consumption during peak loads, in the hope that its pilot program will set the new state of the art for protecting locations with fragile electricity supplies. One of France’s most fragile regions The Provence-Alpes-Côte […]
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.