Payne was recently asked by IxDA NY’s local leadership to lead a workshop on Ethnography for User Experience. His goal was to provide the attendees, a group of 25 interaction designers, some working principles of ethnography that they could adapt to their day-to-day design work; in essence, to help them shape a more “ethnograph-ish” approach to user experience design.
As he prepared the workshop materials, Payne suggested to the IxDA organizers that Zuccotti Park (or Liberty Square, depending on your persuasion) might be a good research site. For the uninitiated, this is the nexus of the global Occupy Wall Street movement. Ground Zero for “We are the 99%.” At that point, in early November, Payne hadn’t yet visited the park, but everything he was reading and hearing about it made it seem an ideal (if perhaps a bit risky) site for a group of eager workshop attendees to get some real-world experience putting ethnographic principles into practice.
They took on the task of trying to understand how the occupiers communicated and coordinated within the group and with other occupy sites around the world. Their design goal was to gather information to inform the design of digital products that could help that communication and coordination process.
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Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]
Experientia president Michele Visciola is one of the keynote speakers at User Friendly 2014, the annual user experience conference of UXPA China, to be held in Wuxi, China, 13 to 16 November. The theme of the 11th conference is the “new era of the experience economy,” thus underlining the importance of transferring UX concepts and […]
An upcoming event is encouraging anthropologists to “come out of their ivory towers” and work more closely with their colleagues in the field, in order to bridge the gap between “pure” and “applied” anthropology. The international symposium “Why the world needs anthropologists” (Facebook page) will be held on 5 December 2014 in Padua, Italy. Experientia […]