putting people first

by experientia
by experientia
27 August 2008

Ethnographic research informed Intel’s Classmate PC

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putting people first
by experientia

Classmate PC
The design of Intel’s new Classmate PC with its full touchscreen support, is based on observations and research collected about the way that the computers are used in real-world classroom settings., reports ars technica.

In a video published by Intel on its YouTube channel, one of the company’s ethnographers describes some of the background research behind the new design of the device, which is aimed primarily for education in emerging markets.

Intel looked closely at how students collaborate and move around in classroom environments. The new tablet feature was implemented so that the device would be more conducive to what Intel calls “micromobility”. Intel wants students to be able to carry around Classmate PCs in much the same way that they currently carry around paper and pencil.

We want to offer more choices to meet the diversity of student learning needs across the world,” said Intel Emerging Markets Platform Group manager Lila Ibrahim in a statement. “Our ethnographic research has shown us that students responded well to tablet and touch screen technology. The creativity, interactivity and user-friendliness of the new design will enhance the learning experiences for these children. This is important for both emerging and mature markets where technology is increasing being seen as a key tool in encouraging learning and facilitating teaching.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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