2 September 2013

Ericsson Report: Identifying the needs of tomorrow’s video consumers

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putting people first
by experientia

The Ericsson ConsumerLab TV & Media 2013 report (presentation) looks at how the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.

Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast services. Today people take their entertainment with them around the house – and beyond.

Key findings

Mobile devices make up an increasing share of TV and video viewing
> 72 percent use mobile devices at least weekly for video viewing. 42 percent do this outside the home.

TV is becoming a multiscreen and multitasking activity
> 75 percent multitask by using mobile devices while watching TV. 1 in 4 even watch multiple video sources at the same time.

Even late adopters are becoming advanced video users
> As many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content, including YouTube, on a
more than weekly basis.

Video-On-Demand (VOD) is increasingly used for relaxation viewing while linear and scheduled TV is shifting to appointment viewing
> The value of linear TV is becoming more focused on live sports, events and other content with high ‘here and now’ appeal. Social viewing continues to be closely linked to this kind of content.

User-Generated Content (UGC) is becoming increasingly important
> It is not only being used for entertainment, but also for education, how-to guides and watching product reviews. In fact, 82 percent use YouTube or a similar service at least monthly.

We are witnessing the birth of aggregated, pick-and-mix TV solutions
> The quest has begun to become the first easy to use, à la carte TV solution provider that aggregates consumer TV and video needs. Consumers rank having an à la carte TV offering as the fifth most important aspect of their viewing experience.

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