The Ericsson ConsumerLab TV & Media 2013 report (presentation) looks at how the explosion of connected mobile devices in the home has opened a whole new world of possibilities when it comes to viewing TV and video content.
Consumer viewing habits now involve so much more than just the living room TV and traditional broadcast services. Today people take their entertainment with them around the house – and beyond.
Mobile devices make up an increasing share of TV and video viewing
> 72 percent use mobile devices at least weekly for video viewing. 42 percent do this outside the home.
TV is becoming a multiscreen and multitasking activity
> 75 percent multitask by using mobile devices while watching TV. 1 in 4 even watch multiple video sources at the same time.
Even late adopters are becoming advanced video users
> As many as 41 percent of 65–69 year olds studied stream on-demand/time shifted TV and video content, including YouTube, on a
more than weekly basis.
Video-On-Demand (VOD) is increasingly used for relaxation viewing while linear and scheduled TV is shifting to appointment viewing
> The value of linear TV is becoming more focused on live sports, events and other content with high ‘here and now’ appeal. Social viewing continues to be closely linked to this kind of content.
User-Generated Content (UGC) is becoming increasingly important
> It is not only being used for entertainment, but also for education, how-to guides and watching product reviews. In fact, 82 percent use YouTube or a similar service at least monthly.
We are witnessing the birth of aggregated, pick-and-mix TV solutions
> The quest has begun to become the first easy to use, à la carte TV solution provider that aggregates consumer TV and video needs. Consumers rank having an à la carte TV offering as the fifth most important aspect of their viewing experience.
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Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]
Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]
In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]