World Economic Forum
The World Economic Forum will be using new Web applications to extend the discussions at the Annual Meeting 2007 (Davos, Switzerland, 24-28 January – summary programme) to a much wider audience.

Held under the theme Shaping the Global Agenda: The Shifting Power Equation, the debates and discussions at the Meeting will be open to the general public via traditional broadcast channels, but also via webcasts, podcasts and for the first time, vodcasts.

Internet users can field questions to participants via blogs and videoblogs and selected participants will be interviewed live in the virtual world of Second Life. As in previous years, all participants are encouraged to take part in the Forum’s blog to participate in the Davos Conversation – and this year a range of bloggers will contribute their thoughts to the discussions.

“There’s much talk about the hype surrounding Web 2.0 and whether there really is a sea change in how the Internet is delivering to Web users – but what is for sure is how many new opportunities we are getting to enlarge the Davos conversation and to include a far wider group of people both at the Annual Meeting and in the wider world to a truly global audience,” said Mark Adams, Director, Head of Communications.

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