putting people first

by experientia
by experientia
26 June 2011

Enchanted Objects: The next wave of the web

Be the first to share
putting people first
by experientia

Enchanted mirror
David Rose (LinkedIn), CEO of Vitality (where he works on healthy behavior change) and lecturer at MIT Media Lab (and former CEO of Ambient Devices), gave a talk recently at TEDxBerkeley on how magic anticipates ubiquitous computing.

“Magic, or enchantment, is the right metaphor for the future of computing. […]

Magic is a convenient metaphor of connected things because the affordances are there. You understand the object… and this motivates the incremental function. […]

We can take a lesson from the history of the future to figure out what enchanted things will succeed or fail. The ones that satisfy primal wishes or fantasies will succeed. These primal wishes are revealed through narratives that we know and can analyze. It’s a psychology problem. Especially for Cinderella’s narcissistic stepmother. I’m not sure what robots wish for, but I can tell you what humans want:

We wish for six things that enchanted objects tend to satisfy:

For Omniscience, for human connection, for protection, for health (immortality is better), for effortless mobility or teleportation, and for expression (or creative manifestation).

These are the killer apps.”

View video of talk
Download talk slides

Check also David’s recent reflection on the topic of “juicy feedback,” a term that comes from game design and describes when a small action produces a surprisingly large reaction. He uses this paradigm to develop six design ideas relevant to products intended to change people’s behavior.

David’s thinking was inspiring for an article in this month’s Wired Magazine, which argues that by providing people with information about their actions in real time, you give them a chance to change those actions, and push them toward better behaviors.

David Rose is a product designer, technology visionary, and serial entrepreneur.

Currently David is Chief Executive at Vitality, a company that is reinventing medication packaging with wireless technology.

Rose founded and was CEO of Ambient Devices where he pioneered glanceable technology: embedding Internet information in everyday objects like light bulbs, mirrors, refrigerator doors, digital post-it notes, and umbrellas to make the physical environment an interface to digital information.

Rose founded Viant’s Innovation Center, an advanced technology group for Fortune 500s including Sony, GM, Schwab, Sprint and Kinkos. He helped build Viant to over 900 people, $140M and a successful IPO.

In 1997 Rose patented online photo-sharing and founded Opholio (acquired by FlashPoint Technology).

Before the Internet he founded and was President of Interactive Factory (acquired by RDW Group) which creates interactive museum exhibits, educational software and smart toys, including the award-winning LEGO Mindstorms Robotic Invention System.

Rose taught information visualization at the Harvard Graduate School of Design and currently teaches a popular course in tangible user interfaces at the MIT Media Lab. He is a frequent speaker to corporations and design and technology conferences.

Be the first to share
Related Article
27 January 2015
New Wikipedia page on “Design for behaviour change”
The new Wikipedia page on "Design for behaviour change" starts as follows: "Design for behaviour change is a sub-category of design, which is concerned with how design can shape, or be used to influence human behaviour. …
Related Article
23 January 2015
Designing a user experience for wearable devices
Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing …
Related Article
19 January 2015
The agency is dead. Long live the agency.
The traditional agency model is physically more than alive on a small scale, but mentally has been stagnating, writes Tobias van Schneider, Product Design Lead at Spotify NYC: Agencies are now tasked to find their own voice, …
Related Article
19 January 2015
In the age of the Internet of Things, all products are software products
Esko Kilpi, the principal of Esko Kilpi Ltd, a leading research and consultancy firm focusing on the art of interaction, science of social complexity and the design of digital work, writes about how the value …
Related Article
1 January 2015
The need for design history in HCI
Carl DiSalvo, an associate professor in the Digital Media program at the Georgia Institute of Technology, is struck that there is very little design history in HCI. Design history is important to HCI, he argues, …
Related Article
21 December 2014
Why Americans care more about experiences than possessions
Leslie Bradshaw, managing parter of Made by Many, describes Americans' shifting value systems. "Young people have redefined success, and their new definition values experience over possession. The word “experience” may sound like a code word for …
Related Article
19 December 2014
Beautiful users: book and exhibition
BOOK Beautiful Users: Designing for People Edited and designed by Ellen Lupton Princeton Architectural Press, 2014, 144 pages In the mid-twentieth century, Henry Dreyfuss, widely considered the father of industrial design, pioneered a user-centered approach to design that focuses …
Related Article
4 December 2014
There is no such thing as UX Design
Peter Merholz argues that the entire “field” of user experience emerged for one reason — to accommodate, and overcome, poor (or non-existent) product management practices. He now wants to retire the term: "'User experience design' served a …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles