10 July 2006

Emphasis on user needs is key in European innovation strategy

Be the first to share
putting people first
by experientia

Finland's EU Presidency logo
Success in the global economy is increasingly determined by firms’ ability to respond innovatively to the changing views and needs of customers and users – the demand-side of the market. So far, the way in which market demand facilitates innovation has received less attention in European policy formulation than the private and public funding of R&D and expenditure on education, which typically represent supply-side policies.

This paragraph is lifted from the first page of the paper “Demand as a driver of innovation – towards a more effective European innovation policy” (pdf, 54 kb, 6 pages), a discussion note to the informal meeting of the competitiveness ministers that takes place today and tomorrow in Jyvaskyla, Finland.

“For this reason,” the document continues, “it has become important to ensure that European innovation policy places sufficient emphasis on market demand and the needs of users.”

Huw Jones of the news agency Reuters comments: “The presidency’s heavy emphasis on the role of market forces and competition, particularly in traditional public services, may raise hackles among some member states, but is likely to find some backing from the EU’s executive Commission. “Innovation is where Europe appears to lag most behind its main competitors,” the Commission said in a statement. “The EU invests about a third less in research than the United States, and the EU/U.S. innovation gap has not narrowed in recent years. Meanwhile emerging countries like China and India are fast becoming world-class centers of research and innovation,” the EU executive said.”

According to the Reuters story, Finland is taking the lead role in pushing forward European innovation. The basic idea is to move from a “supply-side” approach (i.e. specific targets for aggregate R&D spending) to a “demand-side” approach that will make European firms more sensitive to the demands of the market.

(via The Business Innovation Insider)

Be the first to share
Related Article
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …
Related Article
24 February 2015
“I’m divorcing my Nest thermostat”
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: "It helped me save energy, and communicated to me. But things went …
Related Article
22 February 2015
The Emergence of Law and Behavioural Science: A European Perspective
The Emergence of Law and Behavioural Science: A European Perspective by Anne-Lise Sibony (Université de Liège) and Alberto Alemanno (HEC Paris; NYU School of Law) February 16, 2015 Introductory chapter to the forthcoming book: Nudge and the Law: …
Related Article
20 February 2015
[White paper] Digital assurance: Reaching a seamless customer experience
Digital Assurance: Reaching a Seamless Customer Experience by Shawndra Hill (Wharton professor of operations and information management) and Kumudha Sridharan (vice president and global head of testing services at Wipro Technologies) White paper produced by Knowledge@Wharton and …
Related Article
31 January 2015
The last-mile problem: How data science and behavioral science can work together
Analytics is typically discussed in terms of computer technology, machine learning algorithms, and big data. Behavioral nudges, on the other hand, concern human psychology. What do they have in common? Quite a bit, says James …
Related Article
31 January 2015
The startup “that helps companies fix their user experience problems”
Davey Alba explains in Wired how UserTesting runs an online panel of over 1 million testers—volunteers mostly—who can test products and other company materials on demand. : "The company has developed a way for businesses to …
Related Article
23 January 2015
Designing a user experience for wearable devices
Gradinar Razvan discusses some of the questions that UX designers will need to consider when designing for wearables. In particular, he presents the key things that designers should keep in mind when they are designing …
Related Article
1 January 2015
The business of design consulting
Robert Fabricant, who moved from design consultancy Frog to development consultancy Dalberg, writes that the business of design consulting is undergoing mass extinction. In a long article for Wired he presents the history of design …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles