23 May 2012

Ecosystems rule over products now. Here’s how Samsung’s designers are coping

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In order for designers to navigate the complex ecosystem of digital platforms, they’ll need to master business modeling and become comfortable working across disciplines, says Samsung’s design chief, Sunghan Kim.

The big design leadership challenge is the familiar one of managing design’s input and role in large cross-functional teams. “Design is more of a community-based activity now,” he reflects. “For designers to succeed, they need to be able to collaborate with team members from different disciplines. We mull over to what extent product and service designers need to become with familiar with business modeling, or merely work effectively alongside business analysts. For Sunghan, it’s both. Just as in the Noughties, many product, UX, and service designers taught themselves how to code, in his view, designers in the coming decade will need to have a working knowledge of business modeling, especially at the concept stage, and learn multidisciplinary collaboration for the development phase.”

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28 March 2015
More from Gov.uk on the role of ethnography and prototyping in policymaking
Two inspiring posts by Dr. Lucy Kimbell, a visiting Arts and Humanities Research Council (AHRC) Fellow at the UK-based Policy Lab, an experimental policy innovation center within the Open Policy Making team of the UK …
27 March 2015
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26 March 2015
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The Gov.uk open policy making toolkit is a practical guide to techniques that can help you make better policy. The toolkit, which brings together the latest techniques to improve making and delivering policy, is based on …
24 March 2015
Ethnographic research drives IKEA’s global success
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11 March 2015
From design thinking to ethnographic thinking
In the broader business world, writes social anthropologist Jay Hasbrouck, design thinking "is already a stale buzzword — a concept that spread widely as a panacea for dull and slow-moving corporate cultures." "Some say it’s now …
10 March 2015
Empathy makes you only more egocentric
In a battery of experiments, Imperial College’s Johannes Hattula and his coresearchers Walter Herzog, Darren Dahl, and Sven Reinecke interviewed marketing managers about their personal preferences for a selected product or service. The researchers then …
7 March 2015
Why most customer experience efforts fail
It is no secret among Customer Experience (CX) professionals that most CX efforts fall flat. Forrester found that only 25% of CX professionals say their companies’ CX programs actually improve customer experience, and Avaya recently …
2 March 2015
Human-centered design should be a CMO’s best friend
The average tenure of a CMO is just 45 months, according to a recent study released by executive recruiting firm Spencer Stuart. Fortunately, for CMOs in need of help, there's an elegant and simplistic process called …

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