putting people first

by experientia
by experientia
22 September 2007

Donald Norman on the importance of unmet needs

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putting people first
by experientia

Donald Norman
Donald Norman has written a few articles for ACM Interactions that he has posted on his site (but I cannot yet find in Interactions magazine itself):

Filling much needed holes
“We need more unmet needs, not less. How many times do the never-ending ethnographic studies coupled with ever-eager design groups lead to unwanted, unnecessary, overburdening, and environmentally insensitive products? How many times are these unmet needs best left unmet? Why must we rush to fill the essential voids in our lives?”

There is an automobile in HCI’s future – part 2
“The automobile industry is badly in need of guidance on human factors. Excellent people already work in the companies, but they suffer the problems faced within the consumer electronics and computer industries over the past few decades. This is an important arena, one where human-centered design skills are essential. But success will come only when our discipline can provide seasoned managers who know how to work across disciplines, with engineers, designers (stylists), manufacturing, marketing and, of course, upper management. There should be an automobile in HCI’s future: but to make this happen presents a challenging problem in management, politics, and diplomacy.”

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We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

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