Don Norman is a professor emeritus of cognitive science at UC San Diego and a Professor of Computer Science at Northwestern University, where he also co-directs the dual degree MBA + Engineering degree program between the Kellogg school and Northwestern Engineering. He is the co-founder of the Nielsen Norman Group and former Vice President of Apple Computer. Norman serves on many advisory boards, including Encyclopedia Britannica and the Industrial design department of KAIST, the Korea Advanced Institute of Science and Technology. He was awarded the Benjamin Franklin medal in Computer and Cognitive Science. He has honorary degrees from the University of Padova (Italy) and the Technical University Delft (the Netherlands) and is the author of “The Design of Everyday Things” and “Emotional Design.” His newest book, “The Design of Future Things,” discusses the role that automation plays in our everyday lives.