As part of its Power of 10 lecture series, PARC Forum invited John Maeda, President of the Rhode Island School of Design, and Don Norman, Co-founder of the Nielsen Norman Group, last week for a dialogue on design and innovation.
The video is now online.
Here is what Don Norman had to write about it:
“It was a weird discussion. Although John and I have known each other for some time and started out in similar ways (he is a course 6 graduate of MIT — Electrical Engineering). So am I (my specialty was circuit design.) Both of us now consider ourselves to be designers. Moreover, I am a fan of his work. But it was difficult to engage.
I wanted to talk about complex design: interaction design, design planning, etc. He wanted to talk about the beauty of fonts, of knives, and even of the office chair. I tried to say these were simple products that barely needed any understanding of human behavior and cognition — I want to design the complex. He didn’t understand my point. In fact, when I specifically asked him how to design a networking connection scheme that would work for everyday people his answer was a long ramble that never even started to address the issue. Later, he admitted he had forgotten the question (which to me is evidence he either failed to understand it or didn’t care about it – I think the latter).
I agreed that form was not my focus. I guess he agreed that interaction was not his.
So we failed to connect. But many seemed to find the discussion of interest. Decide for yourself.”
We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.
Design 4 Disaster features an engaging illustrated safety manual for ship passengers, a personal project by Experientia designer Dohun YuLuck Jang 유록. After the Korean ferry accident last year, Yuluck (who is Korean) wanted to find a way to make safety manuals more interesting to read. He spent one year designing an interactive safety guide […]
Invitation: sharing session, Singapore, 30 March 2015 What are the hopes and fears of the elderly in Singapore? How can designers offer solutions that support the elderly in managing their health and wellness? What can healthcare professionals do to help them keep active? What role can technology play in the elderly’s daily lives? Design consultants […]
Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]
Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.
Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]