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Kit Eaton explores the coming of age of the emotion-recognition industry.

“Because the smartphones we all carry contain sophisticated computing power, cloud computing connections and, increasingly, a front-facing webcam, it’s easy to see that the next generation of advertising will determine how you’re feeling and subsequently serve up information related to your mood. And it’s not just the question of detecting your mood, it’s all about how this leads the person expressing the mood to discover new information. Essentially advertising will be more relevant to the moment, sophisticated games will react to your emotionality, and even your cars will route you to entirely new destinations based on how you’re feeling.”

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