5 November 2007

Does sustainable product development require user-centred design?

Be the first to share
putting people first
by experientia

Design is the Problem
Nathan Shedroff, the new programme chair of the MBA in design strategy at California College of the Arts (see also this post), gave a very powerful talk entitled “Design is the Problem” at the recent Connecting ’07 congress on the topic of sustainability and design.

His presentation (pdf, 2.7 mb, 81 slides) provides an overview of the various sustainability frameworks and provides insight on what sustainable product development actually means, or could/should mean.

Far down in the presentation, new words pop up to describe the sustainable design process: “user-centric design”, “iterative prototyping”, and experience”.

Nathan clarifies: “More meaningful products as well as ones that better meet our needs don’t require us to buy more and more things (in order to fill those needs and desires). Fewer, more meaningful, effective, and sustainable products will be more fulfilling and more sustainable than more and more less fulfilling, effective, and meaningful ones. In addition, devices that adequately meet our needs, especially technological ones, often have the effect of not only dematerialising competing products but also products in other categories (like the iPods and iPhones are doing).”

According to Allan Chochinov of Core77, Nathan is now working on a new book which has the same title as his Connecting ’07 lecture. I am already looking forward to it.

Be the first to share
Related Article
5 March 2015
Is it time to re-examine human-centered design?
Is it time to re-examine our anthropocentrism in design, asks ASU design professor Prasad Boradkar and to extend design's locus of action towards biocentrism. "Clearly, the things we design with such diligent research and utmost care …
Related Article
2 March 2015
Ethnographic film and book on people living off the grid
Life Off Grid is a two-year journey exploring the lives of Canadians in every province and territory who have made the choice to disconnect. Life Off Grid is a film and book about people who …
Related Article
1 March 2015
Towards multi-species ethnography
The well known anthropologist and sociologist Anne Galloway just announced the launch of the More-Than-Human Lab at Victoria University (New Zealand), which extends and augments human-centered design practices to our multi-species ecosystems. "What if we refuse …
Related Article
24 February 2015
5 imperatives of user experience design in mobile health technology
David Lee Scher, MD - Owner & Director, DLS Healthcare Consulting discusses what he thinks are five important issues in achieving the ideal mobile technology user experience, specifically for those technologies hoping to enter the …
Related Article
24 February 2015
“I’m divorcing my Nest thermostat”
Kara Pernice, the Managing Director at the Nielsen Norman Group, was a proud early adopter of the unique, cool, and pretty Nest device: "It helped me save energy, and communicated to me. But things went …
Related Article
20 February 2015
[White paper] Digital assurance: Reaching a seamless customer experience
Digital Assurance: Reaching a Seamless Customer Experience by Shawndra Hill (Wharton professor of operations and information management) and Kumudha Sridharan (vice president and global head of testing services at Wipro Technologies) White paper produced by Knowledge@Wharton and …
Related Article
11 February 2015
The Internet of Insecure Things
In a recent study, every connected home security system tested by HP contained significant vulnerabilities, including but not limited to password security, encryption, and authentication issues. HP's Fortify on Demand security service assessed the top 10 …
Related Article
31 January 2015
The last-mile problem: How data science and behavioral science can work together
Analytics is typically discussed in terms of computer technology, machine learning algorithms, and big data. Behavioral nudges, on the other hand, concern human psychology. What do they have in common? Quite a bit, says James …

We are an international experience design consultancy helping companies and organisations to innovate their products, services and processes by putting people and their experiences first.

1 January 2015
Happy Playful New Year
21 December 2014
Experientia’s Twitter feed live

Experientia has now its own Twitter feed. Four months of Putting People First posts and other links have already been uploaded. If you followed Experientia on Twitter through the feed of its CEO, Mark Vanderbeeken, make sure to now also follow the company (but don’t unfollow Mark, who will keep on tweeting away). And while […]

19 December 2014
Putting People First blog redesigned

Experientia’s Putting People First blog has been redesigned. It is now entirely responsive, allows for easier browsing, searching, and filtering, and features larger images on the posts. The entire history of posts remains accessible as before. We are still tweaking things and welcome any feedback.

27 November 2014
Why the world needs anthropologists – an update

Why the world needs anthropologists – Coming out of the ivory tower Location: Padua, Italy, Centro Culturale Altinate/San Gaetano Date and time: Friday, 5 December 2014, 13:00 – 18:00 Padua, Italy, 5 December 2014 – The second edition of the international symposium of applied anthropologists attempts to erase the boundary between ‘pure’ and ‘applied’ anthropology, […]

30 October 2014
The BancoSmart ATM by Experientia for UniCredit selected for ADI Design Index

Last year Experientia designed the interface of an ATM of UniCredit, a major Italian bank. The interface is now rolled out across the bank’s ATMs in Italy, to great satisfaction of the bank and the customers alike, since interaction speed is much faster and error rates went down dramatically. Last year UniCredit and Experientia also […]

29 October 2014
Experientia at EPIC: UX transforming a financial institution

In September 2014 Experientia gave a presentation on working as UX professionals with financial institutions at the EPIC conference in New York. The paper is now available on the EPIC site in HTML and PDF versions (free registration req’d). Abstract Application of a user-centered approach rooted in ethnographic methodologies facilitates a major European bank’s transition […]

See all articles